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Regional Director - South East H/F - 33
Description du poste
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Lacoste
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Saint-Estèphe - 33
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CDI
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Publié le 7 Septembre 2025
Chez Lacoste, nous nous engageons à faire de l'égalité des chances une réalité.
Héritée de notre vision unique du fashion-sport, l'égalité des chances nous fait avancer et nos méthodes de recrutement suivent cet engagement en valorisant avant tout les compétences et en accueillant tous types de talents.
Nous nous engageons à favoriser un environnement inclusif où l'élégance va au-delà du style et où chacun/e d'entre nous a la possibilité de réaliser son plein potentiel.At the crossroads of fashion and sport, Lacoste creates and liberates movement. Both universal and timeless, the brand transcends cultures and generations, elevating the crocodile as a rally sign.
An iconic French brand present in nearly 100 countries, Lacoste stand out for its unique know-how in each of its areas of expertise, from garment factory to omnichannel distribution. At Lacoste, elegance goes beyond style. This elegance guides all of its actions and its social and environmental commitments.Working at Lacoste is belonging to a community of 8,500 employees on the move to build the future. Committed to making equal opportunities a reality and to revealing potential, the company brings together talents from all walks of life, embracing their differences. Lacoste is one of the inspiring brands driven by passionate people within the MF Brands Group, alongside Aigle, Gant and Tecnifibre (http://mf-brands.com/).
Summary:The Regional Retail Manager oversees the operations, performance, and strategic direction of multiple retail stores within their assigned region. This role ensures that each location meets or exceeds sales goals, maintains high operational standards, and delivers exceptional customer experiences. The Regional Retail Manager acts as a liaison between corporate leadership and store teams, fostering alignment with company objectives while driving growth and efficiency.
Essential Job Responsibilities:Operational Leadership: Oversee the daily operations of retail stores in the assigned region, ensuring compliance with company policies, procedures, and brand standards. Monitor inventory levels, merchandising, and store layout to maximize sales and improve the customer experience. Conduct regular store visits to assess operations, provide coaching, and identify areas for improvement.
Team Management & Development: Recruit, train, and develop store managers to ensure high-performance teams. Set clear performance goals for store leadership and conduct regular reviews to track progress. Foster a positive and collaborative work environment that aligns with company culture and values.
Sales & Financial Performance:Analyze sales trends, KPIs, and other metrics to identify opportunities for revenue growth. Develop and implement regional sales strategies to achieve or exceed targets. Manage regional budgets, expenses, and resource allocation to ensure cost efficiency.
Customer Experience: Champion a customer-first culture, ensuring all stores provide exceptional service. Address escalated customer issues and work with store teams to improve satisfaction and loyalty. Implement and monitor initiatives to enhance the overall shopping experience.
Strategic Planning & Communication: Act as the primary point of contact between corporate teams and store leadership, ensuring consistent communication of company goals and strategies. Collaborate with marketing, merchandising, and operations teams to support region-specific initiatives. Provide insights and feedback from the region to inform corporate decision-making.
Compétences requises
- Pro-activité
- Gestion budget
- Management d'équipe

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